EAA Accessibility Statement: What to Publish, Plus a Free Generator

Short answer: if you sell online to consumers in the European Union, the European Accessibility Act (EAA) asks you to make your website or app accessible and to publish information about how your service meets its accessibility requirements. Most businesses do this with an accessibility statement, linked from the site footer and from their terms and conditions. The EAA has applied since June 28, 2025.

Create your EAA statement (free)

Who the EAA applies to

The EAA covers a list of products and consumer services. For most businesses reading this, the one that matters is e-commerce services, which the law defines as services "provided at a distance, through websites and mobile device-based services by electronic means." That includes online stores, booking sites and apps that sell to consumers. Banking, e-books, passenger transport ticketing and telecom services are covered too.

• Businesses outside the EU. Legal guides generally read the EAA as applying to any business that offers covered services to consumers in the EU, wherever the business is based. That includes U.S. stores that ship to EU customers.
• Micro-enterprises are exempt. A business providing services with fewer than 10 employees and an annual turnover or balance sheet total of no more than €2 million doesn't have to meet the EAA's accessibility requirements. Publishing an honest statement is still good practice.
• Business-to-business only? The service rules focus on consumers. If you only sell to other businesses, check with an attorney whether the EAA applies to you.

What the EAA asks service providers to publish

Annex V of the EAA says a service provider must include information on how its service meets the accessibility requirements "in the general terms and conditions, or equivalent document." Where it applies, that information should include:

1. a general description of the service, in accessible formats;
2. the descriptions and explanations needed to understand how the service works; and
3. a description of how the service meets the accessibility requirements.

The information has to be available to the public in written and oral format, accessible to people with disabilities, and kept for as long as the service operates. Annex V also asks providers to show that the way they deliver and monitor the service keeps it accessible.

In practice, most businesses publish this as an accessibility statement on its own page, then link to it from the footer and from their terms and conditions.

Which standard to aim for

The European standard for accessible digital products and services is EN 301 549. Version 4.1.1, published in September 2026, aligns with the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA; the previous version used WCAG 2.1 Level AA. Until the new version is cited in the EU's Official Journal, it doesn't formally give a "presumption of conformity" under the EAA, but it's the benchmark most businesses and auditors use. Aiming for WCAG 2.2 Level AA covers everything in WCAG 2.1 Level AA too.

What to put in your EAA accessibility statement

Section	What to include
About your service	What you offer and how customers use it, such as browsing, paying and receiving orders.
Standard	EN 301 549 V4.1.1, which includes WCAG 2.2 Level AA.
Where you stand	Whether the service fully, partially or doesn't yet meet the standard. Be honest.
Known issues	Problems you know about, with a workaround or a date for a fix.
Third-party content	Widgets, payment forms or embeds you don't control.
What you do	How you build, test and monitor the service to keep it accessible.
How you assessed it	Self-evaluation, an outside expert or automated tools.
Contact	Email or phone for accessibility problems, and how quickly you reply.
Complaints	That people in the EU can contact the authority responsible for the EAA in their country.
Date	When you wrote the statement, and when you'll review it.

Our free generator builds every one of these sections when you choose the European Accessibility Act option.

How to create yours in three steps

1. Find out where you stand. Run a free scan of your homepage, a product page and the cart, then try buying something using only a keyboard. Note anything that blocks you.
2. Generate the statement. Open the generator with the EAA option selected, describe your service, and list known issues honestly.
3. Publish it. Put it on its own page called "Accessibility", link it from your footer and your terms and conditions, and update it whenever you fix issues or make major changes.

For Shopify and other online stores

Your platform's checkout may be maintained for you, but your theme, apps and product content are your responsibility. On Shopify, add the statement as a page in your admin, link it from your footer menu, and mention it in your terms of service. Our guide to Shopify accessibility covers the most common store problems and how to fix them.

Common mistakes

• Saying the site fully meets the standard without testing it.
• Copying another company's statement, so it describes the wrong site.
• Hiding the statement where nobody can find it.
• Relying on an accessibility widget or overlay instead of fixing the site. In January 2025, the U.S. FTC ordered one overlay company, accessiBe, to pay $1 million over misleading claims about what its product could do.
• Forgetting third-party widgets, such as chat, reviews and popups.